Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 14, Problem 6AMK
Summary Introduction

To determine: The sellers to the wholesalers and the gasoline stations. The sales price by the manufacturer

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The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.

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A manufacturer of motor oil has a trade discount policy whereby the manufacturer’s suggested retail price is $30 per case with the terms of 40/20/10. The manufacturer sells its products through jobbers, who sell to wholesalers, who sell to gasoline stations. What will the manufacturer’s sale price be?
1. A vendor buy-back contract that guarantees to buy back product not sold by the retailer is an example of solution selling which let the supplier overcome price-cutting pressures. A) true B) false   2. Omnichannel marketing is a method to increase the level of commitment. A) true B) false
A lawn mower manufacturer has a unit cost of $140 and wishes to achieve a margin of 30% based on selling price. If the manufacturer sells directly to a retailer who then adds a set margin of 40% based on selling price, determine the retail price charged to consumers.
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