EXPLORING ECON.-W/ACCESS (LL) >CUSTOM<
EXPLORING ECON.-W/ACCESS (LL) >CUSTOM<
7th Edition
ISBN: 9781305757448
Author: Sexton
Publisher: CENGAGE C
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Chapter 15, Problem 14P
To determine

To explain:

The nature of the mutual interdependence between the two firms. Whether a Nash equilibrium is evident.

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Pfizer and a competitor, Astra-Zeneca, are considering developing a new drug for a particular illness at the same time. The illness is relatively rare but the fixed cost of production is very high. In particular, the forecast demand for such a drug is insufficient to cover both firms’ costs. Analyse the interaction between the two firms using game theory. Present a payoff matrix to model the situation and analyse it for Nash equilibrium. What can either of these firms do to make their best, most- preferred outcome more likely?
Economics Represent the following games in a normal form and find their Nash equilibria. b) Firm A decides whether to enter the market in which firm B already operates. Firm B knows about firm A’s considerations. If firm A enters the market, both firms decide at the same time whether to run an advertising campaign. In the opposite case, only firm B decides about running an advertising campaign. When both firms are in the market, each obtains profit of $3 mln if both pursue a campaign, or of $5 mln if both decide not to run a campaign. If only one firm runs a campaign, it obtains $6 mln, whereas the other firm gets $1 mln. If only firm B operates in the market, it obtains $4 mln when it advertises its product, or $3.5 mln if it does not. Firm A receives $0 if it does not enter the market.
Represent the following games in a normal form and find their Nash equilibria. b) Firm A decides whether to enter the market in which firm B already operates. Firm B knows about firm A’s considerations. If firm A enters the market, both firms decide at the same time whether to run an advertising campaign. In the opposite case, only firm B decides about running an advertising campaign. When both firms are in the market, each obtains profit of $3 mln if both pursue a campaign, or of $5 mln if both decide not to run a campaign. If only one firm runs a campaign, it obtains $6 mln, whereas the other firm gets $1 mln. If only firm B operates in the market, it obtains $4 mln when it advertises its product, or $3.5 mln if it does not. Firm A receives $0 if it does not enter the market.
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