BUS-M370 MARKETING(CUSTOM)W/CDE>IC<
16th Edition
ISBN: 9781323305867
Author: ARMSTRONG/KOTL
Publisher: PEARSON C
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Question
Chapter 15, Problem 15.1DQ
Summary Introduction
To discuss: The term 'global firm' and the major decisions involved in international marketing.
Introduction:
A firm that operates in more than one country is termed as global firm.
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Intermediate marketing
QUESTIONS:
1- Distinguish between the international marketing strategies of Tesco and Carrefour.
2- Outline two opportunities and two threats to any supermarket retailer considering an entry into the Chinese market.
3- “Deciding on the global marketing program implies five global product/communication strategies firms can choose from.” As a marketing adviser, discuss which of them loo!
appropriate for Tesco to adopt, clarifying the necessary and the possible dimensions in your advice.
Chapter 15 Solutions
BUS-M370 MARKETING(CUSTOM)W/CDE>IC<
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