BUS-M370 MARKETING(CUSTOM)W/CDE>IC<
BUS-M370 MARKETING(CUSTOM)W/CDE>IC<
16th Edition
ISBN: 9781323305867
Author: ARMSTRONG/KOTL
Publisher: PEARSON C
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Chapter 15, Problem 1BLC
Summary Introduction

To discuss: M company’s standards in CN Country’s market.

Summary Introduction

To discuss: The element of M Company to be standardized.

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A. Which countries would you recommend for Haldiram’s to target for its restaurant and packaged foods business and why? B. What overseas market entry strategy do you recommend and why? C. Would Haldiram’s products also require any adaptation for global business & if so, why? Explain Briefly
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