Case summary:
Company I release 300-plus pages of catalog every year with fashionable furniture shot in a modern room.
The shoot of this catalog incurred large studio of 94,000 square feet with 300 photographers, carpenters, interior designers and many. This process was full waste and labor intensive because everything will be waste after the shoot. But this waste will be reduced by the advanced technology as it will go digital. The current year will have 12% of the content in online, catalogs, and brochures and not in real
Usage of 3D will cut the cost and easily manipulate the imaginary from one to another country.
Characters in case:
- Company I
To compare: The catalog of Country U with Country J and whether some photos are 3D mock ups instead of real rooms with furniture.
Introduction:
Catalog marketing has taken a new shape in this new age of technology. It is a form of magazine bound about 8 pages, for selling multiple products offering a direct order mechanism. The internet and digital marketing have brought digital form of catalog.
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