Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.2DQ
Summary Introduction

To discuss: The four types of country industrial structure and their opportunities in the international marketing.

Introduction:

The industrial structure of the country will shape the product and services needs, employment level, and the income level.

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