EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 15, Problem 15.4DQ
Summary Introduction
To discuss: The meaning of advertising agency and the changes that are compared with past and present.
Advertising Agency is much the same as a tailor. It makes the advertisements, designs how, when and where it ought to be conveyed and hands it over to the customer. Advertising agencies are generally not reliant on any associations.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Answer the following:
• What are the steps involved in framing Integrated Marketing Communication
• Write short note on Advertising
• What is the importance of Advertising? Explain the objectives of Advertising.
How does social media advertising spending compare to traditional mass-media advertising spending? How likely is it that Twitter can become a media entity rather than just a media platform, and what are the implications for advertisers? (AACSB: Written and Oral Communication;Reflective Thinking)
Review the FTC’s guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)
Chapter 15 Solutions
EBK PRINCIPLES OF MARKETING
Ch. 15 - Prob. 15.1DQCh. 15 - Prob. 15.2DQCh. 15 - Prob. 15.3DQCh. 15 - Prob. 15.4DQCh. 15 - Prob. 15.5DQCh. 15 - Prob. 15.6CTECh. 15 - Prob. 15.7CTECh. 15 - Prob. 15.8CTECh. 15 - Prob. 15.9ACCh. 15 - Prob. 15.10AC
Ch. 15 - Prob. 15.11ACCh. 15 - Prob. 15.12ACCh. 15 - Prob. 15.13ACCh. 15 - Prob. 15.14ACCh. 15 - Prob. 15.15VCCh. 15 - Prob. 15.16VCCh. 15 - Prob. 15.17VCCh. 15 - Prob. 15.18CCCh. 15 - Prob. 15.19CCCh. 15 - Prob. 15.20CCCh. 15 - Prob. 15.21CCCh. 15 - Prob. 15.22CCCh. 15 - Prob. 15.23MMLCh. 15 - Prob. 15.24MML
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Marketing topics - Advertising is considered as the most important tool in marketing. Explain .arrow_forwardWhy is Advertising important in Marketing?(please do not copy answers from the internet, thanks.)arrow_forwardWhy is Coca-Cola so successful in advertising? What are some examples of their successful strategies?arrow_forward
- Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?arrow_forwardThe evolution of advertising has experienced some major milestones over the years, as it’s had toadapt and change to suit new mediums and audiences constantly. Most significantly, it’s becomemuch more personalized throughout history. The one medium that’s had the biggest impact on the history of advertising and advertising personalization is the internet, and its ability to collect billions of data points on users.In the light of the above paragraph, describe the paradigm shift of advertising from ancient medieval to modern day advertising with relevant examples.arrow_forwardDiscuss the major advertising objectives and describe an advertisement that is attempting to achieve each objective. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- What role should a sales force play in the ma.li:etjng communicationsplan? How should direct marketing be used?arrow_forwardWhat traits and behaviors should an ethical salesperson possess? What role does the sales manager play in ethical selling behavior? (AACSB: Ethical Understanding and Reasoning)arrow_forwardSome believe that social marketing is primarily effective only for bigger companies with the time and capacity to manage and update their media content. Choose a local business and evaluate its effectiveness in creating customer engagement. Is the content up to date and relevant? How does it manage its content? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)arrow_forward
- Explain how Twitter makes money through advertising. Find examples of companies using Twitter as a promotional tool. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardIn order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.arrow_forward1- Discuss two major changes in the publishing industry generated by the Internet and EC technologies. Why are these changes important? 2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
