MARKETING LL + CNCT+ ACCESS CODE
MARKETING LL + CNCT+ ACCESS CODE
13th Edition
ISBN: 9781259949180
Author: Kerin
Publisher: MCG
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Chapter 15, Problem 3BYMP
Summary Introduction

To discuss: The most profitable channel and intermediaries.

Introduction:

Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers use. This provides a channel through which the goods and service are passed from the producer to the buyer.

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What types of channel conflict are present in this channel of distribution? Explain.
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