MARKETING LL + CNCT+ ACCESS CODE
MARKETING LL + CNCT+ ACCESS CODE
13th Edition
ISBN: 9781259949180
Author: Kerin
Publisher: MCG
Question
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Chapter 15.2, Problem 15.4LR
Summary Introduction

To discuss: The reason for business products shorter than the channels for consumers’ products.

Introduction:

Producers use many alternative ways for the product to get the efficient way to reach the buyer. This leads to many differences between the channels for consumers’ products and business products.

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