MARKETING LL + CNCT+ ACCESS CODE
13th Edition
ISBN: 9781259949180
Author: Kerin
Publisher: MCG
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Question
Chapter 15.4, Problem 15.11LR
Summary Introduction
To discuss: The four factors of customer service against the six logistics cost factors.
Introduction:
Supply chain is a process which includes various suppliers who supplies raw materials to the wholesalers, manufacturer, and retailers. These suppliers make the finished goods and delivers to the customers.
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Students have asked these similar questions
To what extent is logistics a strategic function? Does it really have a long-term effect on an organization? Is it possible to be ‘essential’ but not ‘strategic’?
Answer the following questions.
There is only one ‘best’ logistics strategy in any circumstances, and managers should look for this. Do you think this is true?
To what extent is logistics a strategic function? Does it really have a long-term effect on an organization? Is it possible to be ‘essential’ but not ‘strategic’?
Critical Thinking Can a company’s reverse logisticssystem have a significant influence on how a consumer views the organization and its brand? Arethere specific types of products for which a company’s reverse logistics system could play a more important role in contributing to a customer’s view of the organization? For those companies what characteristics would you expect their reverse logisticssystems to have in order to create high added valuefor a customer?
Chapter 15 Solutions
MARKETING LL + CNCT+ ACCESS CODE
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- 5.4 You need to purchase a delivery vehicle for your growing business. Apply the six steps decision-making process in choosing the best vehicle for your business. List the steps heading, discuss these headings and present practical examples for each heading.arrow_forward"Organizations must continually improve its logistics in order to remain competitive.’’ Critically analyse this statement.arrow_forwardhow IKEA managing different cost conflicts that are arising due to the interaction of different cross-functional logistics drivers and able to maintain a balanced trade-off between efficiency and responsiveness?arrow_forward
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