CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 15, Problem 8MA
Summary Introduction
To discuss: Preferences of Person X on rebates and coupons when he is a manufacturer, retailer or consumer.
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If you were to sell a highly perishable low-priced product, such as ice cream sticks for a broad market, what would be your considerations for your distribution system? What would be your likely recommended distribution price?
Is distribution a cost or a benefit? Using one example of your choice, briefly explain how a distribution strategy can create or destroy value for a firm
Explain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacture?
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- How would you determine whether a firm’s retail prices are above, at, or below the market?arrow_forwardMany producers sell to consumers both directly and through middlemen. How can such a producer justify competing with its own middlemen?arrow_forwardShould a distributor get a higher margin on a product’s sale than the manufacturer?arrow_forward
- Explain what advantages you will have for your trading business once you have opted to purchase goods from a distributor instead of a manufacturer. Explain 5 advantages.arrow_forwarddiscuss the organizational levels relevant to the fulfi llment process. Be sure to explain the relationships among the various levels. What is a distribution chain? How is it relevant to the fulfi llment process?arrow_forwardMass-merchandisers Multiple Choice face a bright future and increasing profits—because of decreasing competition. offer lower prices to get faster turnover. operate on the "buy low, sell high" philosophy. try to reduce costs by reducing inventory turnover. None of the answers are correct.arrow_forward
- The nature of these offers is what differentiates public cloud goods from its relatives that are more restricted and proprietary. Is there anything further that you may suggest, and if there is, what are the advantages of following your advice?arrow_forwardIf you are the seller will you provide discount for customers? Why or why not? What type of discount will you provide for your customers? How will you account for this discount? Answer this by giving a sample problem including the debit and credit entries. If you are the buyer, will you get discounts for your suppliers? Why or why not?arrow_forwardPlease don't use handwriting please Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts related to strategic pricing methods and tactics in marketing.arrow_forward
- Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.arrow_forwardwhat are the reasons for a manufacturer having its own distribution network instead of working through indepdent intermediaries?arrow_forwardDescribe one product (with an actual example) that uses "exclusive distribution". Your answer must demonstrate a thorough knowledge and understanding of “exclusive distribution”. You cannot use examples already given!arrow_forward
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