Marketing, An Introduction Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780135983676
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 16, Problem 16.19MML
Summary Introduction
To discuss: The philosophies, which may assist the marketers, who face ethical issues.
Introduction:
A situation or problem, which needs an organization or a person to select among alternatives, which should be assessed as ethical (right) or unethical (wrong).
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Marketing, An Introduction Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (13th Edition)
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