EBK MARKETING
13th Edition
ISBN: 8220102019867
Author: Kotler
Publisher: YUZU
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Chapter 16, Problem 16.2DQ
Summary Introduction
To discuss: The meaning for planned obsolescence and the respond of marketers for the criticism.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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