Concept explainers
a)
To discuss: The impact of growing number of dual income households on non-store retailing.
Introduction:
Non-store refers to the business which occurs outside the retail outlet. This retailing involves activities and engages various levels of customers and retailers.
a)
Explanation of Solution
Non-store retailing includes online retailing which is becoming a convenient one for dual income households.
Catalogs, direct mails and television home shopping are those which also provide households the convenient retailing alternatives.
b)
To discuss: The impact of growing number of dual income households on retailing mix.
Introduction:
Retailing mix includes various activities like managing the store and also the merchandise in the store.
b)
Explanation of Solution
The retailers have to adjust the mix according to the location and store hours. Working people need a convenient shopping at convenient locations. Now a day’s online orderings and credit cards are becoming very important element for these dual income households.
Want to see more full solutions like this?
Chapter 16 Solutions
MARKETING W/CONNECT >BI<
- How does nonstore retailing occur?✓ What are the four most commontypes of shopping centers, andwhat type of store does eachtypically contain?arrow_forwardWhich among the retail theory focuses on the contraction and expansion of merchandise in retailing business? a. Retail life cycle theory b. Wheel of retailing theory c. Accordion theory d. Scrambled merchandisingarrow_forwardDefine ONLINE RETAILING?arrow_forward
- I need help with these two questions In the general merchandise retailing category, off-price retailers A.sell high volumes of merchandise, offer limited service, and charge lower prices B.offer a wide variety of merchandise and limited depth C.sell brand-name and designer merchandise below regular retail D.sell primarily food products The three main retail formats include all of the following except A.general merchandise retailing B.food retailing C.discount retailing D.non-store retailingarrow_forwardCompare and contrast the four theories of retail evolution. NOTE: The four theories are: 1. The wheel of evolution 2. The retail accordion 3. Retail life cycle 4. Resource-advantage theoryarrow_forwardTorrid is a national chain of about 170 stores that feature clothing for plus-size women. Recommend an appropriate retailingstrategy for this type of retailer.arrow_forward
- Discuss the rise of nonstore Retailing?arrow_forward2- Retailing includes all the activities in selling goods and services to final consumers for _____________. a. Business use b. Non personal use c. Commercial use d. Non business usearrow_forwardExplain what is meant by the Retail Concept and list the inter related elementsarrow_forward
- 28- The positioning in the Introduction stage of a retail life cycle is ___________________. a. Concept innovation b. Broad market c. Niche d. Special needarrow_forwardDiscuss how the characteristics of the retail establishment, such as location and store image, have an impact on the consumer’s perception of PlayStation products.arrow_forward. Define automatic merchandising, and explain its role in U.S.retailing today and in the future.arrow_forward