MARKETING (LL) >CUSTOM<
6th Edition
ISBN: 9781260427721
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16, Problem 5MA
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To discuss: The advantages of a retailer expending the time and effort to get the merchandise floor ready at either the point of manufacture or in the distribution centre rather than at the store level
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- Customer purchases using credit cards are a significant source of revenue for many retailers. From the standpoint of a retailer, briefly discuss some advantages and disadvantages of a retail store having its own credit card as opposed to accepting one of the national credit cards (e.g., Visa, MasterCard).arrow_forwardFrom a logistical perspective, what are some of thedifferences between online and in-store retailing?arrow_forwardIs a direct selling supply chain without retail stores always less expensive than a supply chain with retail stores?arrow_forward
- Just ANswer the Number 3! Here is the answer for the number 1. Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers. Retailing business has some major benefits which are as follows - Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases More secure than online shopping Greater sales potential Promotes competitive environment Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…arrow_forwardJust Answer the Number 2! Here is the answer for the number 1. Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers. Retailing business has some major benefits which are as follows - Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases More secure than online shopping Greater sales potential Promotes competitive environment Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…arrow_forwardOnline computer shopping at websites makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Consumers can place an order for a purchase that is then shipped to them directly. Or, they can do what is known as “ship to store” from the online site. With the growth of these services, to what degree will the need for retailers and wholesalers be eliminated or greatly reduced? Explain your answer, and consider the marketing functions that are involved in electronic purchases and who performs them. What will the businesses’ need to be concerned with in the future?arrow_forward
- explain why you would be more likely to purchase thisproduct online or at a physical retailer in the future.arrow_forwardA Marketing Management Information System (MIS) is a permanent arrangement (system or setup) for provision of regular availability of relevant, reliable, adequate, and timely information for making marketing decisions. Nowadays, the physical outlets and franchises of every brand are facing quite a setback in terms of sales due to the smart lockdowns. Hence, marketing meetings are held online, orders are received through websites and physical businesses are going digital; even newer brands are launched online first. So much so that certain brands are nowadays only launched and retained in the digital world. Based on your Business Domain (as already discussed), you are to select a new product, give the product-name, provide its description, the target audience, etc. Thereafter, draft a strategy for your tele-marketing / video-marketing technique (not emphasizing on social media) and answer the following questions: Q.No.1. For Marketing & order tracking purposes, which software…arrow_forwardA Marketing Management Information System (MIS) is a permanent arrangement (system or setup) for provision of regular availability of relevant, reliable, adequate, and timely information for making marketing decisions. Nowadays, the physical outlets and franchises of every brand are facing quite a setback in terms of sales due to the smart lockdowns. Hence, marketing meetings are held online, orders are received through websites and physical businesses are going digital; even newer brands are launched online first. So much so that certain brands are nowadays only launched and retained in the digital world. Based on your Business Domain (as already discussed), you are to select a new product, give the product-name, provide its description, the target audience, etc. Thereafter, draft a strategy for your tele-marketing / video-marketing technique (not emphasizing on social media) and answer the following questions: Q.No.1. For Marketing & order tracking purposes, which…arrow_forward
- Supply chain management decisions drive most of the costs for every company, so marketers are constantly on the lookout for opportunities to reduce the amount of money that they spend. What possible supply chain savings might you suggest if you were a retailer in a lengthy supply chain that included producers of raw materials, manufacturers, and wholesalers?arrow_forwardHow many retail stores do you own, is an example of which scale?arrow_forwardDescribe SCM's function in the retail sector. Use the two real-world scenarios as examples.arrow_forward
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Inventory Management | Concepts, Examples and Solved Problems; Author: Dr. Bharatendra Rai;https://www.youtube.com/watch?v=2n9NLZTIlz8;License: Standard YouTube License, CC-BY