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Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 16.6, Problem 2PC
Summary Introduction
To determine: Advantages of traditional stores versus internet-only stores.
Introduction: Traditional stores also referred to as physical stores where products are marketed and sold in the counter by paying money in the form of cash or credit/debit card.
Internet-only stores refer to stores which are involved in the sale of products through online mode.
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Chapter 16 Solutions
Loose Leaf for M: Marketing
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Similar questions
- How can an online store, from a computer science perspective, maintain account of what its consumers purchase?arrow_forwardYou can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.arrow_forwardDo wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. What role has technology, including online shopping, played in retailing and wholesaling transactions?arrow_forward
- What sorts of competitive pressures are confronting traditional grocery stores? What options do these stores have to ease these pressures?arrow_forward. What are the advantages of traditional stores versusInternet-only stores?arrow_forwardWhat are the major differences between discount storesand department stores?arrow_forward
- What are the considerations when expanding a retail business into new markets or locations?arrow_forwardWhat services will non-store retailers provide to their clients that in-store retailers cannot?arrow_forwardAssume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.arrow_forward
- Describe the similarities and differences between the organizations of small and large retail companies. Why do these similarities and differences exist?arrow_forwardIn order to adopt a multi-, or omnichannel business model, retailers need to manage increased complexity as they try to integrate different channels, technologies, skills, logic, etc. into one seamless retail experience. In this assignment, you are to reflect on the omnichannel business model from an e-commerce perspective. Your reflection should include (but is not limited to) thoughts on why omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailerarrow_forwardExplain why nonstore retailing is on the rise, and list the advantages of its different forms?arrow_forward
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