MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
17th Edition
ISBN: 9780134518282
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 17, Problem 17.13AC
Summary Introduction
To determine: The marketing return on sales and return on marketing investment.
Direct marketing is a promotional strategy that includes exhibiting data about the organization, item, or service to the target customer without the utilization of a publicizing broker.
Summary Introduction
To determine: The company that is performing better.
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Chapter 17 Solutions
MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
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