Principles of Marketing Plus MyMarketingLab with Pearson eText - Access Card Package (16th Edition)
Principles of Marketing Plus MyMarketingLab with Pearson eText - Access Card Package (16th Edition)
16th Edition
ISBN: 9780133973105
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 17, Problem 17.4DQ
Summary Introduction

To Determine: The advantages and challenges of social media marketing.

Introduction: Social media marketing is a type of web based marketing that uses social networking sites as a promoting apparatus. The objective of social media marketing is to deliver content that clients will impart to their social network to enable an organization to expand mark introduction and widen client reach.

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