Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 17, Problem 17.4DQ
Summary Introduction
To discuss: The reasons on why traditional forms of direct marketing is important promotion tools.
Direct marketing is a promotional strategy that includes exhibiting data about the organization, item, or service to the target customer without the utilization of a publicizing broker.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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