Principles of Marketing (Second custom edition for DePaul University)
Principles of Marketing (Second custom edition for DePaul University)
16th Edition
ISBN: 9781323142547
Author: Philip Kotler, Gary Armstrong
Publisher: Pearson Education
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Chapter 17, Problem 17.6CTE
Summary Introduction

To discuss: A direct response television advertisement (DRTV) for a national brand that is not associated with the type of promotion that is made for products like athletic shoes, food products, and automobiles.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product. The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.

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