MARKETING BOOK WITH CODE
7th Edition
ISBN: 9781265163532
Author: Grewal
Publisher: MCG
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Question
Chapter 17, Problem 1MA
Summary Introduction
To discuss: Whether company R pursues an exclusive, selective, or intensive distribution intensity strategy and the changes that person X could recommend to the strategy.
Expert Solution & Answer
Explanation of Solution
Company R utilizes a selective distribution strategy. The selective distribution lies among the exclusive and intensive distribution strategies, the firms that involves in selective distribution utilizes few chosen customers in a territory.
An intensive distribution strategy will denote that company R sells through all the vendor, whereas if company R had an exclusive distribution strategy, then it will sell only at 1 or 2 stores in geographic place.
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- What are some brands that you think use selective or exclusive channels? How does channel choice, in those instances, influence consumer perceptions of value and/or add real value? Lastly, as a business leader, how can you use distribution channels to add customer value?arrow_forwardWhat should Alice’s have done? Based on your personal research, what distribution approach(es) would you use if you Alice’s was your company? Why? How do your ideas relate to your target market(s), does your research change the approach to the channel(s)? Why/why not?arrow_forwardWhich distribution channels does Taza use, and why are they appropriate for this company?arrow_forward
- Target uses the following type of distribution in order to their maximize sales among competitors ………… A. Exclusive B. Selective C. Intensive D. Intensive Please type out the correct answer ASAP with proper explanation of the each option given. Thank youarrow_forwardCompanies had to adopt a multichannel distribution strategy after COVID19. Discuss thebenefits and costs of this strategy from 1) buyer, 2) seller perspective.arrow_forwardIdentify a product offered by a manufacturer using a dual-distribution approach (ex: brick and mortar, physical location versus online). Are there differences between the customers targeted by each approach? How do the purchase experiences differ? Do you think online sales will eventually cause brink and mortar businesses to cease to exist? Why?arrow_forward
- Distribution strategyWhich statement or statements are best suited to an intensive distribution strategy? Select one or more options: Intensive sales through a few intermediaries Customers are loyal The level of service is high To sell a product in as many channels as possiblearrow_forwardMedical/AT Device Distribution Network With Intense Clinician Training Support From The Manufacturer What was the distibution channel selected by the manufacturers of iWalk 2.0? Illustrate a diagram and explain. Which product-related factor made them decide their choice of distribution channel? Explain. What programs did the manufacturer use to motivate their channel members? Do you think their distribution strategy is effective? Explain.arrow_forward3. Suggest two (2) expansion modes which can be utilized by Nestle as it enters new infant nutrition factories in Mexico. Explanations for the modes suggested must be included. Explain the choice of the specific expansion modes based on market conditions in Mexico.arrow_forward
- What is IKEA distribution strategies?arrow_forwardwhat are the uncertainty which is generally faced by buyers and sellers ? how these uncertainty overcome by assistance of channel members ? Define Positioning and specialisation and how both contribute to overcome uncertainty faced by buyers and sellers ?arrow_forwardWhat are the differences between the use of a traditional distributioncenter and one that relies on cross-docking? Discuss the extent to whichone is more efficient than the other, being sure to detail your reasoning.arrow_forward
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