MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 17, Problem 1VC
Summary Introduction
Case summary:
Person GB the founder of Restaurant TB have started his career in the fast food industry buy opening the Restaurant BB. The nearest competitor to the restaurant was the Restaurant MD. The Dish T and the Restaurant TB was new to the consumers of Country A, so Person GB has used various strategies to make the restaurant and the dishes popular.
Characters in the case:
- Restaurant TB
- Person GB
- Restaurant MD
- Country A
Introduction:
The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
To determine: The early factors that contributed to the success of Restaurant TB.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
create a 3 kinds of different videos that applies the hospitality marketing trends and strategies. The video should be only 1 minute and ensure to have a caption on it. In this video you are creating and promoting something like food, cooking, rooms, place of a restaurant or hotel, amenities and facilities department sites in the hotel. Note: Your video should be reel, tiktok,
Search Results
In your observation, what are the trends are shaping today’s retailers in the Philippines in the last two years?
Identify at least two (2) observations for each area.
Selling
Promotions
Customer service
Cite a sample company and your online data source.
Suppose you are a marketing consultant of e-commerce platform (Online Retail Shop)
Distinguish and explain all the steps of Personal selling that you would undertake for your client to reach the customers better and build a long-lasting relationship.
Chapter 17 Solutions
MARKERTING (LOOSE-LEAF)
Ch. 17.1 - Prob. 17.1LOCh. 17.1 - Prob. 17.1LRCh. 17.1 - Prob. 17.2LRCh. 17.1 - Prob. 17.3LRCh. 17.2 - Prob. 17.2LOCh. 17.2 - Prob. 17.4LRCh. 17.2 - Prob. 17.5LRCh. 17.2 - Prob. 17.6LRCh. 17.3 - Prob. 17.3LOCh. 17.3 - Prob. 17.7LR
Ch. 17.3 - Prob. 17.8LRCh. 17.3 - Prob. 17.9LRCh. 17.4 - Prob. 17.4LOCh. 17.4 - Prob. 17.10LRCh. 17.4 - Prob. 17.11LRCh. 17.4 - Prob. 17.12LRCh. 17.5 - Prob. 17.5LOCh. 17.5 - Prob. 17.13LRCh. 17.5 - Prob. 17.14LRCh. 17 - Prob. 1AMKCh. 17 - Prob. 2AMKCh. 17 - Prob. 3AMKCh. 17 - Prob. 4AMKCh. 17 - Prob. 5AMKCh. 17 - Prob. 6AMKCh. 17 - Prob. 7AMKCh. 17 - Prob. 8AMKCh. 17 - Prob. 9AMKCh. 17 - Prob. 10AMKCh. 17 - Prob. 1VCCh. 17 - Prob. 2VCCh. 17 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What is the difference between directs and stores? Give an example of each.arrow_forwardDescribe a promotion strategy of this service by providing the distribution objective and strategy ( make sure to mention if it will be intensive, exclusive or selective strategy for your service and why you choose this strategy. Information about the services: this is a mobil truck which services is to assist people with disabilities o any situation that limited then to go to the salon an get nials done.arrow_forwardAmerican giant is an e-commerce phenomenon: Its sweatshirts, t-shirts, and polo shirts, almost entirely sourced and produced in North and South Carolina and sold only via the web, are comfortable, flattering, durable, and popular with a fanatical fan base. CEO Bayard Winthrop says its business has tripled each year since its launch in 2012. The company’s products routinely sell out and can be back ordered for weeks. And Slate spoke for many fans when it called American Giant’s primary product “the greatest hoodie ever made.” Q. Identify two market segments you think American Giant should target with their hoodie product; for each segment, describe their profile using market segmentation variables. Write a positioning statement for American Giant that is targeted to one of the segment you just identified. Other than competition, what factors might cause American Giant to reposition to its product?arrow_forward
- In e-commerce, the type of marketing that tries to create customer loyalty through personal interaction such as personalized communication to individual customers Real-time marketing Guerilla marketing O Relationship marketing O Expeditionary marketingarrow_forwardPersonal selling facilitates face-to-face meeting with the customers. There is high customer attention, persuasive impact and message is customized. What we sell does not matter more but what matters is how we sell. Successful salespeople get into the psychology of the customers. It is said that selling makes the world go around. For it is somebody who sold something to someone else, who in turn sold it to us. Mrs. Aparna Wagle joined lnsta Cook as a salesperson after completing for graduation. Having completed two years of service now she is assigned the job of door-to-door selling for non-stick cooking pan. Her calls consisted of 30 visits per day in a work schedule of eight hours. Mostly she would call on housewives and explain to them the benefits of using non-stick cooking pan. The customer is allowed to make cash on delivery or payment by debit and credit cards. Once order is received, delivery is made promptly because the van carries the supply. She has grown accustomed to…arrow_forwardWho are the bicycle company's target audiences? what are the main features of a shopping website?arrow_forward
- What is the distribution strategy of a hand held espresso machine?? Support your answers with explanationsarrow_forwardFrancine is starting a clothing manufacturing company called Cozy Creations. Francine is thinking about using an Indirect Marketing Channel rather than a Direct Marketing Channel. Explain one advantage that an Indirect Marketing Channel would provide. Please use no more than 2 bullet points for your answerarrow_forwardThe governor of your state believes that more state funds need to be invested in preventing illness and accidents. He hires you as a social marketing with the mandate to raise consciousness about healthier life styles and to focus on two causes that will have the highest impact. How would you approach this assignment and what would you suggestarrow_forward
- Explain how segmentation works at its most basic level. What sets it different from traditional paging? What does "compaction" mean?arrow_forwardPlease give 3-5 unique and good business name for Betondis (B2B business) for rebranding. note: details in the photo attachedarrow_forwardMarketers need to know their customer profiles. What is the ideal customer’s profile? We need to know who’s online and what their profiles are. We need to know each other’s customer segments and the proportion of customers who use various digital channels. Differentiate between profiling B2C customers and profiling B2B customers.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning