Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 17.4, Problem 17.4LO
Summary Introduction
To discuss: Major functions of sales management.
Introduction:
Planning the selling program and controlling and implementing the sales effort, is termed as sales management.
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Describe the seven key functions of a sales manager.
Chapter 17 Solutions
Marketing: The Core (Irwin Marketing)
Ch. 17.1 - Prob. 17.1LOCh. 17.1 - Prob. 17.1LRCh. 17.1 - Prob. 17.2LRCh. 17.2 - Prob. 17.2LOCh. 17.2 - Prob. 17.3LRCh. 17.2 - Prob. 17.4LRCh. 17.3 - Prob. 17.3LOCh. 17.3 - Prob. 17.5LRCh. 17.3 - Prob. 17.6LRCh. 17.3 - Prob. 17.7LR
Ch. 17.4 - Prob. 17.4LOCh. 17.4 - Prob. 17.8LRCh. 17.4 - Prob. 17.9LRCh. 17.4 - Prob. 17.10LRCh. 17 - Prob. 1VCCh. 17 - Prob. 2VCCh. 17 - Prob. 3VCCh. 17 - Prob. 1AMKCh. 17 - Prob. 2AMKCh. 17 - Prob. 3AMKCh. 17 - Prob. 4AMKCh. 17 - Prob. 5AMKCh. 17 - Prob. 1BYMPCh. 17 - Prob. 2BYMPCh. 17 - Prob. 3BYMPCh. 17 - Prob. 4BYMPCh. 17 - Prob. 5BYMP
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