Marketing: The Core (Irwin Marketing)
Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 17.4, Problem 17.4LO
Summary Introduction

To discuss: Major functions of sales management.

Introduction:

Planning the selling program and controlling and implementing the sales effort, is termed as sales management.

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Describe the seven key functions of a sales manager.