Marketing: The Core (Irwin Marketing)
Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 17, Problem 2VC
Summary Introduction

Case summary:

X Company was founded in 1906 and it’s a photographic paper manufacturers. In the year 1947, X Company got the license for xerographic patents. In the year 2001, X Company came up with a shift to a consultative selling model. This helps the consumers to use single equipment rather than many. Person AC from city W shared her experience in the stages of personal selling process.

X Company gives eight weeks training to its sales representative. Later X Company becomes the one of the leading company with more than 8,000 sales professionals, 100,000 employees, and 9,000 technical service employees.

Characters in case:

Company X

To discuss: The way Person AC provides solution to X Customers.

Introduction:

A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter.

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