Marketing: The Core (Irwin Marketing)
Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 17.4, Problem 17.8LR
Summary Introduction

To discuss: The three different types of selling objectives.

Introduction:

The main aspect of sales management is selling objectives. This specifies the criteria to achieve the objectives.

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