Principles of Marketing, Student Value Edition (16th Edition)
Principles of Marketing, Student Value Edition (16th Edition)
16th Edition
ISBN: 9780133850758
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 18, Problem 18.11MA
Summary Introduction

Case summary: The case study is about corporate spying against non-profits. Now-a-days many organizations have security officer who assess and mitigate with threats that are faced by a company. These threats are from consumer groups, government and competitors.

They employed sophisticated means to conduct corporate espionage. But in case of consumer products the tables are turned.

It results that many large companies using espionage tactics to infiltrated consumer groups which possess a threat to their businesses.

Many of these tactics are either highly illegal or unethical. Many different types of nonprofit espionage includes environmental, public interest, consumers, food safety.

To discuss: Examples of companies using these tactics to obtain information from nonprofit organizations and it is ethical.

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