Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 18, Problem 18.6CTE
Summary Introduction
To discuss: The strong and weak competitors and the vulnerabilities of strong competitors.
Assessing the weakness and strength of the competitors are known as customer value analysis.
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Principles of Marketing, Student Value Edition (17th Edition)
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