Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN: 9781337106665
Author: Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher: Cengage Learning
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Chapter 18, Problem 2MC
To determine

Bid value.

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A first-price auction with a reserve price is a type of auction very similarto the first-price auctions we discussed in class. The only different is that, in order for a bidder to win the object, their bid must be at least equal to the reserve price. If all bidders submit bids strictly less than the reserve price, then the auctioneer keeps the object and nobody pays anything. Suppose that Anna participates in a first-price auction with a reserve price equal to $20 and her valuation of the good is $50. Which bids are weakly dominated for Anna?
Say that you are bidding in a sealed-bid auction and that you really want the item being auctioned. Winning it would be worth $500 to you. Say you expect the next-highest bidder to bid $300.a. In a standard “highest-bid” auction, what bid would a rational person make? The rational choice is to bid $500 since that is what the item is worth to you. The rational choice is to bid a little bit more than $300 because that is the expected next-highest bid. The rational choice is to bid just under $500 so that you have a higher chance of winning the auction and would still have a net benefit. The rational choice is to bid over $500 to guarantee that you win the item. b. In a Vickrey auction, what bid would he make? The rational choice is to bid slightly more than $500. The rational choice is to bid $500. The rational choice is to bid slightly less than $500. The rational choice is to bid slightly more than $300.
A famous local baker has approached you with a problem. She is only able to make one wedding cake each day and 5 people have requested a wedding cake on the same day. Rather than pick randomly which person she will sell the cake to, she decides to have an auction. Is this auction more representative of a private value or common value auction? Why?    Which auction method(s) do you recommend the baker choose to maximize the amount of money she can make, and why?
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