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MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 18, Problem 3LO
Summary Introduction
To discuss: The customer relationship management.
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Customer relationship management
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Chapter 18 Solutions
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- what is the purpose of customer relationship management systems?arrow_forwardExplain the core components of a Customer Relationship Management (CRM) system. How do these components work together to enhance customer interactions and relationships?arrow_forwardWhat are the key components of a Customer Relationship Management (CRM) system, and how do they contribute to effective customer management?arrow_forward
- Define Customer Relationship Management (CRM) and its key components, such as customer data management, sales automation, and marketing automation.arrow_forwardDescribe the primary customer relationship management application clusters.arrow_forwardExplain why the customer is the cornerstone of marketingarrow_forward
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