International Business: Competing in the Global Marketplace
International Business: Competing in the Global Marketplace
12th Edition
ISBN: 9781259929441
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 18, Problem 4CTD
Summary Introduction

To discuss: The accuracy for the given statement.

Introduction:

Price discrimination is a type of strategy where the customers will be charged with different prices for the same goods or services.

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Bridgestone Corporation, the world’s largest tire and rubber producer, recently agreed to plead guilty to pricefixing along with 25 other automotive suppliers.s price-fixing? Discuss other recent examples of pricefixing.
Some people believe price discrimination is unfair; others think it “levels the playing field” by adjusting price to people’s ability to pay. Explain an opinion why price discrimination is fair by adjusting prices for people to pay.
Explain how the firm (Education/Community College) can increase its profits by using price discrimination. What segments of the market could be charged higher / lower prices, and why? What might be your guess for the range of these prices?
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