International Business: Competing in the Global Marketplace
12th Edition
ISBN: 9781259929441
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 18, Problem 5CTD
Summary Introduction
To discuss: The source for the given situation and the way to fix them.
Introduction:
The interchange of goods and services between many countries for business purpose is known as international business.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
You work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?
You have been hired by a company to lead its local and international expansion efforts. Considering that the company already has products which its markets on a small scale locally, it has become imperative that it makes additions to its current product variants, as well as promote these new and existing products in markets other than its existing markets. Propose four relevant strategies and the key marketing mix decisions you have to make in achieving its expansion objectives.
A company's market entry strategy is critical in the success of that business. Name a local business in Jamaica and discuss a possible global market entry strategy that this business can use to enter an international market of your choice. In your discussion, justify your choice of international market and reasons for selecting this market entry strategy.
Chapter 18 Solutions
International Business: Competing in the Global Marketplace
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, subject and related others by exploring similar questions and additional content below.Similar questions
- Tesco relies heavily on, ‘localization’ in Japan. Based on the international businessstrategies discussed in the course, clearly state by name, the international businessstrategy which TESCO is utilizing in Japan. Discuss the benefits and risks associatedwith this strategy. What alternative international business strategy will you suggest forTesco in Japan and why? You are to discuss all other international business strategiesas addressed in the course before indicating your suggestion.arrow_forwardSubject: Business, Marketing 1. Why are more and more direct marketing companies interested in expanding overseas? 2. How do differences in infrastructure and technology, competitive dynamics, legal and government restriction, customer preferences and culture, and any number of other uncontrollable elements influence the direct marketing activities possible in various countries? 3. What are the catalog, telemarketing, direct- mail, direct-response television, direct- response radio, and direct-response print opportunities in various regions of the world? Why are they different and what factors influence the likely success of each one by country?arrow_forwardAssume that the Chairman of a large Pakistani surgical instrument’s manufacturer, capable of manufacturing world-class surgical products, has appointed you as International Marketing Director. Based on thorough PEST and SWOT, devise strategies for entering in the following markets: USA England Germanyarrow_forward
- You are Marketing Manager at Jindal Stainless Steel. Explain the criteria to be assessed when selecting a potential target market for export? Explain Brieflyarrow_forwardAnswer it fast 1. (A) Describe when a firm may pursue an international strategy and a localization strategy for product offering. (B) Why do an international strategy and a localization strategy may not be viable in the long term? Explain with relevant examples.arrow_forwardShould Airbnb have entered the Chinese market in the 1st place? If Airbnb continues with its entry into the Chinese market, how should it best position itself? Should it use its established formula, or localize? If Airbnb localizes, what are the possible ways of localizing? Which one should it prioritize?arrow_forward
- Philadelphia-based KidsPlay WorldWide is a leading producer of educational toys, such as building blocks, arts and craft supplies, and intellectually anchored board games. Recently, following increasing news about the implication of globalization, the CEO reasons that it’s important to expand into the global market. Presently, given its compelling demographic profile, namely a growing number of small children with parents concerned about their cognitive development, the company has targeted India for initial expansion. However, the Director of Marketing has various concerns, worried that expanding into India, by diverting top management’s attention as well as company resources, would significantly weaken KidsPlay WorldWide's market position in the US. There are also growing concerns within the company’s leadership ranks about whether investment into Indian operations is the most cost-effective strategy for the long term. Against this backdrop, which of the following ideas poorly…arrow_forwardTesco relies heavily on, ‘localization’ in Japan. Based on the international business strategies discussed in the course, clearly state by name, the international business strategy which TESCO is utilizing in Japan. Discuss the benefits and risks associated with this strategy. What alternative international business strategy will you suggest for Tesco in Japan and why? You are to discuss all other international business strategies as addressed in the course before indicating your suggestion.arrow_forwardSuggest the most suitable market entry mode for selling the Jamaican time and patience bakery bread in germany, e.g. exporting,licensing, franchising, joint venture, wholly-‐owned subsidiary, etc. Explain your rationalefor the choice of entry mode for your product in detail.arrow_forward
- You work for a cranberry company in Nova Scotia looking to enter the cranberyy market in Australia. Based on this scenario, Describe the product (cranberries), its strongest features and major weakness, and the stage in the product life cycle in the home country (Nova Scotia) and in the target country(Australia). Do you plan to market only in major population centers, or do you plan to achieve total market coverage?arrow_forwardWhat marketing strategy can be used by Air Asia for their target market? Explain.arrow_forward
arrow_back_ios
arrow_forward_ios