CONNECT FOR MARKETING 180DAY
CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 18, Problem 5MA
Summary Introduction

To discuss: Whether an interview with the course instructor is a part of a college’s IMC program and whether it will be beneficial for the college.

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If you are planning to proposed a business how are you going to make sure that your business will be profitable and will last for a lifetime?
How you would respond to the question in an interview “Tell me about yourself” if you are applying for a job of finance manager in a well reputed firm.
Prepare a pitch to investors as to why they should invest in your product. Convince them that you understand your target audience and explain how you will reach them. Practice perspective- taking, and consider what it would be like if you were in your target customer's shoes. Why might you want the product? What might be some reasons you wouldn't buy the product? Create a slideshow presentation of your pitch to potential investors. Be sure to include the answers to these questions: What is your product, and how exactly does it promote good health? Who is your target audience, and what do you know about them? What are the ways you intend to advertise to your target audience? How will you use different aspects of media to sell your product? What makes you sure that your product will be a success within its target culture?
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