Case summary:
N Company a video streaming service is expanding all over the globe. By the end of 2016, N Company currently has services in 50 countries and wants to expand its service to 200 countries. N company is tending to face many challenges like inadequate household income and lesser percentage of households with high speed internet connections.
It also faces language challenges in F Country as there is a cultural restriction for some English content programs. The next countries to have N Company are Country I, Country S, and Country P. The offerings of N services will be at a price of €7.99 per month coverts to $8.97 during the period of expansion.
To determine: The annual market sales potential for Country S in euros and dollars.
Market demand refers to the total volume a group of consumers buy in a defined time. Defined geographical area, defines
Want to see the full answer?
Check out a sample textbook solution- Assume that you are the director of international marketing for a company basically in channel business of wide range of businesses. Your outfit depended largely on operations of channel members to make sure goods reach target markets or your clients. a) In what situation does your outfit or company adopt multichannel distribution systems (hybrid marketing channels) and why? b) Discus the cost you incur using the services of the channel members. c) Analyze some of the issues facing channel members in their quest to be successful.arrow_forwarddescribe the distribution challenges faced by companies expanding into emerging international markets such as China, Africa, and India. explain how one company can overcome these challenges.arrow_forwardAIRBNB do research on the industry that your company competes in, analyzing the elements in the industry environment facing both your company and its competitors. Write a brief assessment for Threat of New Entrants of the industry forces based on your research.arrow_forward
- Some content creators have established their own own distribution networks. Provide an overview of Google's network in its entirety. Why do companies that provide content choose to build these networks?arrow_forwardHello. I want to know if i answered the question from my professor accordingly. what did i learn about international business marketing and explain international marketing channels and distribution networks and their purpose in a global marketplace. International marketing channels and distribution networks play a crucial role in connecting producers and consumers across different countries. These channels facilitate the movement of goods and services from the point of production to the point of consumption, ensuring that products reach the target efficiently. Meanwhile the channel of distribution gives clarity on where and how the customer will obtain the product or service. The distribution refers to the set of intermediaries and processes involved in moving a product or service from the manufacturer to the consumer. It also asks important questions such as where and how will the customers obtain the product or service. The purpose for international marketing channels is to…arrow_forwardDiscuss which channel would be best suited for distributing Samsung’s new smart watch.arrow_forward
- Several airlines, such as Air Asia, are pursuing a strategy to become a “retailer” of travel/tourism services, selling more than airline products. What is the rationale behind this move, and what are the pros and cons?arrow_forwardWhat is mobile app localization, and why is it important for global app distribution?arrow_forwardDo a research on commerce in the era of electronic platforms (connection to the Sultanate of Oman)arrow_forward
- James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the COVID 19 pandemic. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an e-marketing plan to do so. Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market. Why the owner is considering using e-marketing. What are the benefits? Analyse and explain why the following e-marketing strategies is useful: content marketing, email marketing, mobile marketing, online advertising and social media engagement. Discuss how you would manage ethical and legal issues in the digital environment.arrow_forwardHow happy are clients and consumers with 3PL services? What will third-party logistics providers do to boost customer satisfaction?arrow_forward"Online retail is an established distribution channel," according to the information provided. Do you agree? If you answered yes or no, explain why.arrow_forward