EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Question
Chapter 19, Problem 19.7CTE
Summary Introduction
To discuss: The various environmental threats posted to global marketers and how the affected companies reacting to it and the recommendation for these companies to address the threat.
Introduction:
Environmental threats are as follows:
- Regulatory threats
- Economic threats
- Cultural threats
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