EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 19, Problem 19.8CTE
Summary Introduction
To discuss: The international expansion process and the challenges and discuss the factors to be considered before entering the foreign market.
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Assume that you are the director of international marketing for a company basically in channel business of wide range of businesses. Your outfit depended largely on operations of channel members to make sure goods reach target markets of your clients.
Required:a) Discus the cost you incur using the services of the channel members.
b) Analyze some of the issues facing channel members in their quest to be successful
c) How is the growth of internet having a tool the business?
Digital marketing is an umbrella term that describes any form of marketing that exists online. By using digital channels enterprises can connect with their current and prospective customers more effectively, attract and convert more high-quality leads and observe a greater return on their investments. What do you think the best digital marketing strategy for a B2C company in your country?
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