EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Question
Chapter 19, Problem 19.18CC
Summary Introduction
Case summary:
Company is the product from Country F which deals with all kinds of cosmetics all over the world. The main success of the company is that it reads and learns all the cultures of the marketing countries. It uses the concept of universalization. After understanding the culture and preference it standardizes their products according to the preference of the consumers.
Characters in the case:
- Company L
To discuss: The degree Company L adapts its offerings in every global market in the scale of 1 to 5.
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Koon’s is a leading instant noodle producer in Malaysia. In recent years, the company has experienced a rapid growth from international sales. Its products are now producing in Malaysia, Poland and North America and selling in 20 countries across Asia, Europe and North America. The success comes from its product localization, where it varies its instant noodle in ingredients, favours and packaging for buyers in different countries. Currently, Koon’s would explore theuntapped market in South Africa.
(b) Identify and explain any THREE foreign market entry strategies that Koon’s could adopt to enter the South Africa market. Illustrate each strategy with an example from Koon’s case.
The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which
position KFC South Africa relative to their major competitors. Use the following heading:
Place/Location/Distribution channels.
Discuss the positioning of the Vital Farms in the market.
What was the underlying unique selling proposition (USP) that helped in creating a positive brand image in the market across the globe?
On which model is the entire business of Vital Farms based?
What steps do you think Vital Farms has taken to build its brand image?
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