MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 19, Problem 5AMK

a)

Summary Introduction

To discuss: The likes or interest of the college women.

Introduction:

Media F helps the retailers in many ways by way of positing their products, information, pictures, links and ads.

b)

Summary Introduction

To discuss: The likes or interest of the men over 55 years of age.

Introduction:

Media F helps the retailers in many ways by way of positing their products, information, pictures, links and ads.

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You are a brand manager for a sneaker manufacturer like Nike or New Balance and are trying to use Facebook to reach (a) college-aged women and (b) men over 55 years of age. What three or four "likes" or interests would you expect each segment to have when you try to reach it with Face book?
Your organization specializes in selling fashionable clothes to tweens (age 10 to 12) who wear only the most carefully selected clothes that allow them to project the exact image they want to put out there, right down to their socks. The head of marketing for your company wants to augment in-store sales with sales from a social shopping platform. How might such a platform be designed to appeal to the target audience? What special issues might arise in marketing to this youthful market?
Once you place I on your website, it allows you to track conversions, remarket to people who have viewed a product on your site, and create lookalike audiences on Facebook.
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