MARKETING LL + CNCT+ ACCESS CODE
MARKETING LL + CNCT+ ACCESS CODE
13th Edition
ISBN: 9781259949180
Author: Kerin
Publisher: MCG
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Chapter 19, Problem 5AMK

a)

Summary Introduction

To discuss: The likes or interest of the college women.

Introduction:

Media F helps the retailers in many ways by way of positing their products, information, pictures, links and ads.

b)

Summary Introduction

To discuss: The likes or interest of the men over 55 years of age.

Introduction:

Media F helps the retailers in many ways by way of positing their products, information, pictures, links and ads.

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You are a brand manager for a sneaker manufacturer like Nike or New Balance and are trying to use Facebook to reach (a) college-aged women and (b) men over 55 years of age. What three or four "likes" or interests would you expect each segment to have when you try to reach it with Face book?
You are a brand manager for a sneaker manufacturer like Nike or New Balance and are trying to use Facebook to reach (a) college-aged women and (b) men over 55 years of age. What three or four “likes” or interests would you expect each segment to have when you try to reach it with Facebook?
You are a brand manager for a sneaker manufac- turer such as Nike or New Balance and are trying to use Facebook to reach (a) college-aged women and (b) men older than 55 years of age. What three or four “likes” or interests would you expect each segment to have when you try to reach it with Facebook?
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