CONNECT CODE CUSTOM FOR USM MKT
7th Edition
ISBN: 9781265841409
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 19, Problem 5MA
Summary Introduction
To discuss: Type of media used by Person X to target the young people with Company B products.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Why do tourist and hospitality marketers employ digital advertising?
Who is the advertisement aimed at?
Think of a product that you use regularly. Find several examples of how the manufacturer markets this product, such as ads in different media, sales promotions, and publicity. Assess each example for effectiveness in meeting one or more of the six promotional goals described in the chapter. Then analyze them for effectiveness in reaching you as a target consumer. Consider such factors as the media used, the style of the ad, and ad content?
Chapter 19 Solutions
CONNECT CODE CUSTOM FOR USM MKT
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What is an advertisement that you think is effective? Describe the advertisement. What is it selling? Why do you think the advertisement works?arrow_forwardCreate a new advertising campaign for McDonalds that promotes a healthy food option due people trying to find healthier and vegan options. Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign. Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign! It is enough to provide an outline or plan and describe what the campaign involves.arrow_forwardBernard’s, a local furniture company, target markets to college studentswith apartments and households of young people purchasing their firstfurniture items. If you worked for Bernard’s, what type of media wouldyou use for your advertising campaign? Justify your answer.arrow_forward
- What is the advantage and disadvantage of using advertising for a hotel? a restaurant? An airline? A destination?arrow_forwardChoose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.arrow_forwardtoothpaste laundry detergent shampoo candy cereal For any one of the product categories listed above, Consider past and present advertisements and other promotions you have seen for the various brands of this product Examine the packages (package design, labels, pictures, etc.). Look at the prices of the brands found on the shelves. Finally, think about your own shopping and consumption experiences with the category of product you have chosen. Then, answer the following question: How many “market segments” do you think comprise the market for the product category you have chosen? Discuss how you arrived at this number. Use the observations made (from the bullet points noted above) to support your analysis.arrow_forward
- Do you use classified ads for promoting?arrow_forwardThink of a specific advertisement that offers product or service and then identify those concrete values, personalities and interest would you expect the people who will buy that product. Discuss.arrow_forwardHow many advertisements do you think you see and hear every day? Where do you see and hear advertisements? Think of as many places as possible. What makes an advertisement stay in your memory? Images? Music? Words? Phrases?arrow_forward
- Examine various advertisements for sport-related products such as sporting goods, athletic apparel, sports drinks, and media technologies through online sources, magazine content, and television commercials. Analyze how, in your opinion, advertisements are trying to influence consumer perceptions of a product.arrow_forwardWhy would an advertiser choose radio advertising over other available media?arrow_forwardWhat is the best way to promote a product, for instance a new burger outlet, without having to resort to expensive advertising?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios