EP MARKETING
7th Edition
ISBN: 9781260428223
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 19, Problem 8MA
Summary Introduction
To discuss: Reason of ‘identify market audience’ is considered as starting point for effective advertising and the type of information used to identify it.
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The first step in developing an ad campaign is to identify the targetaudience. Why is this the starting point for effective advertising? Whatkind of information is used to identify target audiences?
Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing and advertising campaign?
why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?
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