EP MARKETING
7th Edition
ISBN: 9781260428223
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 19.4, Problem 1PC
Summary Introduction
To determine: The different steps in planning an ad campaign.
Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What are the executional elements of Dove television ads?
Discuss, what are the best practices for creating compelling and engaging content for a marketing campaign?
Whal is guerrilla marlketing? Whal is ambient advertising?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Browse various ads in online publications or commercial websites, and identify the consideration that the advertiser is proposing to give and the consideration that it requests in return.arrow_forwardHow, if at all, can we use reference groups in our advertisements?arrow_forwardHow can the selection of appropriate keywords impact the success of an online advertising campaign?arrow_forward
- what are tthe major decisions involved in developing an advertising program?arrow_forwardHow do display ads differ from search ads?arrow_forwardWho/What appears in the ads? Why do you think they were chosen to appear onthe ads? What impact do these figures have to influence the audience?arrow_forward
- DESCRIBE 2 different commercials and their products /services. State and DESCRIBE who was the intended target market. What element in the commercial was intended for the target market and how did it hook him/her? How could they have marketed that same product to a new group of consumers?arrow_forwardDescribe the steps in developing an advertising campaign. What is a creative brief? What is meant by theappeal, execution format, tonality, and creative tacticsused in an ad campaign?arrow_forwardFind and copy or describe an ad that uses asurrogate indicator. Is it effective? Why? Why doyou think the firm uses this approach?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning