PRIN.OF MARKETING -W/ACCESS CARD >CIP<
PRIN.OF MARKETING -W/ACCESS CARD >CIP<
F15 16 Edition
ISBN: 9781323142554
Author: Kotler
Publisher: PEARSON C
Question
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Chapter 2, Problem 2.18CC
Summary Introduction

Case summary

Company D is the famous for the products like hand dryers, vacuum cleaner, and fans. This company is about to hit the market with sink faucet.

Person D is the back born of the company. His method of developing the product is different from others. He assesses the real needs of the customers.

To discuss: The market-oriented mission statement for Person D.

Characters in the case:

  • Company D
  • Person D

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