Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780135983294
Author: Philip Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 2, Problem 2.3DQ
Summary Introduction
To discuss: The differences between value delivery network and value chain.
Value chain is the full scope of activities that comprise of designing, production, marketing and distribution where organizations direct to convey goods or service from origination to conveyance.
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Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
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