Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 2, Problem 7MA
Summary Introduction
To discuss: Three companies which builds customer value by way of operational excellence, product excellence, and customer excellence.
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Choose three companies. You believe the first builds customer valuethrough product excellence, the second through operational excellence,and the third through customer excellence. Justify your answer.
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McDonalds
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For successful Marketing Performance you have to answer the following questions:
A) Which customers we are going to serve.?
Chapter 2 Solutions
Marketing Principles, SME 2011 Babson College
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