Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
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Publisher: McGraw Hill Create
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Chapter 2.1, Problem 2PC
Summary Introduction
To determine: Ways to attain sustainable competitive advantage using four macro strategies.
Introduction: Marketing strategy is an idea by the management to enhance the performance of the company and attract customers.
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Chapter 2 Solutions
Marketing Principles, SME 2011 Babson College
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