Marketing Principles, SME 2011 Babson College
Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 2.1, Problem 2PC
Summary Introduction

To determine: Ways to attain sustainable competitive advantage using four macro strategies.

Introduction: Marketing strategy is an idea by the management to enhance the performance of the company and attract customers.

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