Marketing Principles, SME 2011 Babson College
Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 2.6, Problem 1PC
Summary Introduction

To determine: The five steps of creating a marketing plan.

Introduction: Marketing strategy is a plan made by the management of the company to reach the people and turn them into their customer of goods and services which is provided by the business.

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1.  How does the marketing mix help a business?    2.  Why do we need to recognize the importance of marketing mix in the development of marketing strategies?
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