EBK ECONOMICS TODAY
EBK ECONOMICS TODAY
18th Edition
ISBN: 9780133920116
Author: Miller
Publisher: YUZU
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Chapter 20, Problem 1FCT
To determine

Impact of bounded rationality on consumers.

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In economics, rationality means that choices must be made generally the same among individuals. 1) True 2) False
Which of the following arguments could disprove the idea that humans are rational beings? Humans are also relational beings by nature, and in their decision-making, also consider the happiness of other people. Humans are naturally inclined to prioritize their satisfaction. When humans have to make difficult choices, sometimes they do not choose at all. Some humans do not know what they want or desire.
Peer pressure is an important influence on the behavior of youngsters. For instance, many preteens begin smoking because their friends pressure them into being “cool” by smoking. Using utility theory, how would you explain peer pressure? How would this compare with the explanations provided by behavioral economics and neuroeconomics?
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