Principles of Marketing Plus MyMarketingLab with Pearson eText - Access Card Package (16th Edition)
Principles of Marketing Plus MyMarketingLab with Pearson eText - Access Card Package (16th Edition)
16th Edition
ISBN: 9780133973105
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 20, Problem 20.2DQ
Summary Introduction

To discuss: The meaning of planned obsolescence and the ways marketers respond to the criticism.

Planned obsolescence is a business strategy where the obsolescence or the way toward getting to be out of date or obsolescence that is, old-fashioned or no longer functioning of an item is prearranged and incorporated with it from its origination.

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