MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 20, Problem 9MA
Summary Introduction
To discuss: The merits and demerits of objective and subjective bases of evaluation.
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Chapter 20 Solutions
MARKETING - RENTAL EBOOK ACCESS CODE
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- You were promoted to district sales manager recently. You are now in-charge for the performance of thirty-five salespeople who call on industrial distributors in Florida, Chicago and Houston, selling mostly to independently operated hardware stores and franchises. Probably because you recently earned an MBA in Marketing, your national sales manager has asked you to create a program to encourage the company’s field salespeople in carrying out the CEO’s mandate for a total sales force customer relationship management (CRM) program to retain profitable business customers. Prepare a bulleted outline or executive summary of your proposed sales force empowerment program for submission to your national sales manager.arrow_forwardDiscuss in detail the 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.arrow_forwardYou are a supervisor in the marketing department. One of your employees works in an Assistant Analyst role. In his role he summarizes reports and studies for his boss, among other duties. His job is classified as professional and therefore is exempt from overtime. He tells you that he works long hours when new product campaigns are introduced and never gets paid overtime. He complains and tells you that he thinks his job should be non-exempt and he should be paid overtime. He said he will wait until you have a chance to check with HR before he decides if he's going to file a complaint with the Department of Labor. What should HR do? Define precisely what the problem is in terms of how it affects the company and your ability to be successful as a supervisor or HR person?arrow_forward
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