MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781264013012
Author: Grewal
Publisher: Cengage Learning
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Question
Chapter 20.3, Problem 1PC
Summary Introduction
To discuss: What sales managers need to do to manage their sales force successfully.
Introduction: Sales management is an integrated activity, which involves the planning, control of personal selling activities, and directions. The activities such as recruiting, selecting, training, motivating, compensating, and evaluating the performance also come under sales management.
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WHICH IS IMPORTANT: MANAGE THE SALES PROCESS OR MANAGE THE SALES RESULTS? EXPLAIN BRIEFLY.
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.Is the sales force accomplishing its customer relationship, sales, and profit objectives?
Chapter 20 Solutions
MARKETING LOOSELEAF W/CONNECT
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